April 7, 2008
Rueckert Advertising
unveils new Freihofer's
Run for Women Web site
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Web
Freihofer's Run for Women
Overview
Since 1979, the Freihofer’s Run for Women has become one of the world’s largest and most prestigious all-female road races. The 5 km run is unique because it provides an opportunity for women of all ages and abilities to compete alongside many of the world's greatest long distance champions.
For the 30th anniversary event, organizers wanted to redesign the event’s Web site (freihofersrun.com), which had become stagnant and outdated through the years.
Toward that end, we streamlined the navigation and gave the site a more contemporary look and feel. Then, to heighten anticipation of the event, we created a countdown clock that dramatically ticked away the seconds to the starting gun. We also included links to sites where runners could purchase personalized running apparel and social networks where participants can have interactive dialogue with other runners from around the world.
