Case Studies

NYS PSC Summer Campaign

HAVE AN ENERGY SMART SUMMER

In previous years the PSC conducted their own summertime energy conservation awareness campaign, while NYSERDA simultaneously ran their "Keep Cool" air conditioner bounty program. In 2004 Rueckert helped combine both campaigns under the "Have an energy smart summer" rubric, marketing intelligent energy usage through a wide range of statewide media including posters, tip strips, program ads, PSA ad slicks and outdoor. We also created outdoor signage for SPAC, Jones Beach and Darien Lake.

Rueckert redesigned the business campaign to be compatible with the residential Energy Smart summer design, and promoted New York's financial incentives to business to reduce their energy use through billboards, ads appearing in New York State business journals and Real Estate New York, and in platform posters for Westchester, New York City and Long Island.

Reflecting the new New York Energy Smart^SM positioning, we also completely redesigned the business trade show exhibit, as well as the New York State Fair exhibit.