Case Studies

NYS Higher Education Services Corp. (HESC)

COLLEGE MATERIAL.

We are providing continuing marketing support for the New York State Higher Education Services Corporation (HESC), which helps people pay for college by administering the Tuition Assistance Program, guaranteeing student loans, offering students guidance and administering a highly successful College Savings program for students and agencies. Rueckert has updated HESC's logo, completely redesigned and simplified their website, produced an electronic overview presentation aimed at financial aid professionals, and created a series of brochures describing their services to educational institutions and students. To introduce HESC's new logo and website, we also prepared a teaser direct mail campaign creating excitement and anticipation about these enhancements.