Case Studies

Freihofer Baking Company

A MATTER OF TASTE.

For the past few years we have been creating a variety of point-of-purchase materials and print advertising for the Freihofer's Baking Company, as well as providing public relations support and graphic design services for the annual Freihofer's Run for Women.

We have conceived and executed freestanding inserts incorporating cents-off coupons and Freihofer's Great Taste Guarantee for products including Freihofer's donuts and breads. In 2002 we produced a large three-dimensional in-store display promoting a special buy one, get two free offer for Freihofer's legendary chocolate chip cookies. Although the display was only up for several weeks, it generated sales of more than 400,000 boxes of cookies.

Other materials produced for Freihofer's include ads, sales sheets, headers, posters and displays. We have also produced a number of radio commercials promoting various Freihofer's products.