Case Studies

Troy-Bilt

SELLIN' OF TROY

Gardenway had been using the same product literature to promote their Troy-Bilt line of outdoor power equipment for several years until 1996, when Rueckert Advertising became their agency of record and totally redesigned their marketing materials. We gave a completely new look to their literature for products including rototillers, snowblowers, mulch mowers, ride-on tractors, commercial mowers, power trimmers and chipper vacs.

In addition, we provided all marketing support to Gardenway's nationwide network of 1600 Troy-Bilt dealers who participated in their co-op advertising program, producing ad slicks, radio commercials, outdoor advertising and direct mail for a variety of products.

Rounding out our campaign, we created and produced all Troy-Bilt in-store merchandising materials, from product hangtags to ceiling-hung and wall-mounted displays. We also provided all marketing support to promote Troy-Bilt's own credit card to their customers.