Case Studies

NYS PSC Winter Campaign

HAVE AN ENERGY SMART WINTER

We sustained our "Have an Energy Smart Summer" energy conservation awareness theme in our campaign for the winter of 2005-06, utilizing it in a wide range of marketing materials for the NYS Public Service Commission and NYSERDA.

Our campaign featuring energy conservation tips included a Gas Outlook brochure, posters, illuminated bus kings and bus shelter posters in the downstate region, billboards in six major markets upstate, radio commercials and public service announcements, traffic and weather sponsorships, and ad slicks which were mailed to weekly newspapers statewide.

Rueckert also created an informational tip strip which was distributed to sites all across New York including civic organizations, libraries, environmental groups and state agencies.