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PRWeek Showcases Run for Women Social Media Strategy
November 1, 2011
PRWeek, the nation's leading publication for the public relations industry, recently highlighted Rueckert Advertising & Public Relations, Inc. and partner blue.0's integrated social media strategy on behalf of the 2011 Freihofer's Run for Women (www.freihofersrun.com).
The six-month campaign resulted in the all-women road race drawing 4,816 runners, up 23% from 2010. The turnout represented the largest field in the 33-year history of the event.
The case study, which appeared Friday, Oct. 21st, can be viewed here: http://www.rueckertadvertising.com/blog.html
Rueckert Advertising and blue.0's strategy used an array of social media platforms, including Facebook, Twitter, YouTube videos, strategic giveaways, the event's blog, as well as traditional media relations. Another key component was the introduction of the Freihofer's Training Challenge, a 10-week program that taught new runners how to complete three miles gradually utilizing the popular Couch to 5K Training Plan. The Training Challenge featured three personalities from local media sponsors who led teams, recruited runners and shared their experiences on the Freihofer's blog.
This is the second time Rueckert Advertising's work on behalf of the Run for Women has been recognized by PRWeek. In 2003 the publication focused on the agency's media relations efforts.