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March 13, 2008

Rueckert Advertising completes Web site for the Community Hospice

Rueckert Advertising & Public Relations LLC, one of the Capital Region's leading full-service marketing communications firms, recently completed a new Web site for The Community Hospice, a local non-profit organization that cares for patients during the final months of life and provides support to patients' families. The site was launched Feb. 1.

As a result of the redesign, which centered on enhancing the site's visual appeal and featuring emotionally powerful testimonials, Hospice will be able to market itself more effectively to residents of Albany, Schenectady, Rensselaer, Saratoga, Columbia, Greene and Montgomery counties.

Founded 25 years ago, The Community Hospice employs a staff of 400, including physicians, nurses, home health aides, social workers and chaplains, who offer help and hope to families facing any serious illness. Each year the organization serves more than 4,000 patients in their own homes, in nursing homes and in area hospitals.

Rueckert Advertising has more than 17 years of experience handling marketing for an array of healthcare clients such as Capital District Physicians Health Plan, GHI HMO, NYS Nurses Association, Baystate Health Systems, Iroquois Healthcare Alliance, St. Peter's Hospital and Senior Whole Health, a health insurance plan for low-income seniors with members in Massachusetts, Connecticut and New York.

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