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July 13, 2007
Rueckert Advertising provides PR and advertising for 29th Freihofer's Run for Women
Rueckert Advertising & Public Relations LLC, one of the Capital Region's leading full-service marketing communications agencies, recently provided public relations and advertising support for the 29th annual Freihofer's Run for Women held in downtown Albany.
The agency helped raise awareness of the all-women's road race by generating more than 30 million earned media impressions from 258 pre- and post-event stories. These articles ran worldwide in newspapers such as the Sydney Morning Herald (Australia) and on Web sites, including Runners World, International Association of Athletics Federations, Australia Athletics, Athletics Weekly (United Kingdom) and German Road Races.
Rueckert Advertising, which has worked on the spring time event for the last 12 years, also secured inclusion of race-day footage on Running, a national athletics show broadcast on the YES Network, which reaches 10.3 million households in the tri-state area, including 3.8 million nationally on DirecTV.
In addition, the agency designed all the graphics associated with the race and its companion events, the Freihofer's Kids' Run, the Freihofer's Community Walk and CapitalCare Health & Fitness Expo. Rueckert Advertising's colorful illustrations appeared on eye catching 80-foot banners across the Madison Avenue overpass, in entry brochures and on colorful event t-shirts.
