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March 15, 2007

Rueckert Advertising to support broadcasters with 2007 Executive Conference

Full-service marketing communications firm Rueckert Advertising & Public Relations LLC has been chosen to provide public relations services for the NYS Broadcasters Association’s (NYSBA) 46th Executive Conference slated for June 25-26 at the picturesque Sagamore Resort Hotel in Bolton Landing.

The agency, which assisted NYSBA with the event in both 2002 and 2003, will be responsible for handling publicity for nominees to the 2007 Hall of Fame and panel discussions featuring some of the most important names in American radio and television.

Rueckert Advertising will also oversee on-site PR duties, including the 2007 Awards for Excellence In Broadcasting gala banquet.  The formal dinner, which recognizes outstanding achievement among radio and TV stations in the Empire State, includes the presentation of the Broadcaster of the Year award, New Yorker of the Year award, and Carol M. Reilly award, which honors the memory of the late wife of NYSBA President Joseph A. Reilly.

Founded in 1955, the NYS Broadcasters Association (NYSBA) represents the interests of more than 500 television and radio stations in the NYS Assembly, the US Congress and various other legislative bodies. It also provides members with a variety of services including recruiting, sales seminars, writing workshops and consultation on a number of broadcast issues.

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