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January 23, 2007
Rueckert Advertising retained by the Michaels Group
Full service marketing communications firm Rueckert Advertising and Public Relations LLC has been retained by The Michaels Group, one of the Capital Region’s leading builders and developers, to provide strategic advertising and public relations services.
In the coming months the agency will supply creative services for the Malta–based company. This includes developing advertising campaigns for Sheldon Hills (Halfmoon), Sutton Place (Queensbury) and Woodscape Phase II (Moreau). Rueckert Advertising will also create a campaign around "On Your Lot," a program that enables property owners to build one of The Michaels Groups award–winning homes on their own land or build a plan of their own. In addition, agency will furnish public relations support for the local builder.
Founded over 50 years ago by the late James W. Michaels and his wife, Marion, The Michaels Group has constructed more than 7,000 homes throughout the Capital Region since its inception. The firm offers services that guide the homeowner through all phases of purchasing a home from selecting the site and floor plan to construction, interior design, and customer care after the homeowner moves into their dream home.
The company’s corporate office also features a state–of–the–art design center where clients can select from a range of products, including carpet, hardwood, tile, cabinets, countertops, brick, stone, corian, granite, marble, as well as view interior kitchen and bath designs. For more information about The Michaels Group or any of its communities, visit www.michaelsgroup.com.
