Archives
- Old Releases
- 2007
- 2006
- 2005
- Rueckert Newsletter
(click to download PDF) - Spring 2007
- Fall 2006
- Spring 2006
- Fall 2005
- Fall 2004
- Spring 2004
October 27, 2006
Rueckert Advertising to provide marketing support to Dignum Insurance
Rueckert Advertising & Public Relations LLC has added Dignum Insurance, one of the Capital Region's oldest independent property and casualty insurance agencies serving businesses and individuals, to its client roster.
Rueckert Advertising has developed a strategic marketing plan for the Loudonville-based company, which included recommending a new name, tagline and corporate identity package.
The agency also designed a two-pronged direct mail campaign targeted at commercial and residential customers in the Capital Region that emphasizes Dignum's ability to tailor its insurance products to fit individual customer needs. Rueckert Advertising is also in the process of creating a new Web site for Dignum.
