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November 9, 2005

Rueckert Advertising and Public Relations shines the light on the 2005 Tour de Sol

Rueckert Advertising & Public Relations LLC provided public relations support for the 2005 Tour de Sol, America’s longest running sustainable energy and transportation festival and competition, which recently pulled over in Saratoga Springs and Albany.

The agency publicized the 17th annual event, which brought together students, manufacturers, energy suppliers, press, government representatives, and consumers for a multi-day "traveling festival" and competition.

This included organizing a well-attended press conference at Albany International Airport that provided members of the media with a "sneak peak" of many of the advanced cars, motorcycles, neighborhood and fuel cell vehicles, e-bikes, e-scooters and bio-diesel vehicles, all of which aim to reduce oil and carbon emissions to zero.

The agency also lined up TV and radio public affairs interviews, pitched stories to regional newspapers, and coordinated a public service announcement with Radio Disney.

All told, Rueckert Advertising secured 3.4 million earned impressions for the event, including a lengthy feature story in the Associated Press that was picked up by 100 daily papers nationwide. This publicity, which coincided with a rise in the cost of gasoline, helped drive more than 5,000 people to the feature Tour de Sol event in Saratoga Springs, while also educating the Capital Region about the benefits, capabilities, and product availability of greener fuels and vehicles.

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