PRWeek Showcases Run for Women Social Media Strategy

November 1, 2011

PRWeek, the nation's leading publication for the public relations industry, recently highlighted Rueckert Advertising & Public Relations, Inc. and partner blue.0's integrated social media strategy on behalf of the 2011 Freihofer's Run for Women (www.freihofersrun.com).

The six-month campaign resulted in the all-women road race drawing 4,816 runners, up 23% from 2010.  The turnout represented the largest field in the 33-year history of the event.

The case study, which appeared Friday, Oct. 21st, can be viewed here: http://www.rueckertadvertising.com/blog.html

Rueckert Advertising and blue.0's strategy used an array of social media platforms, including Facebook, Twitter, YouTube videos, strategic giveaways, the event's blog, as well as traditional media relations.  Another key component was the introduction of the Freihofer's Training Challenge, a 10-week program that taught new runners how to complete three miles gradually utilizing the popular Couch to 5K Training Plan.  The Training Challenge featured three personalities from local media sponsors who led teams, recruited runners and shared their experiences on the Freihofer's blog.   

This is the second time Rueckert Advertising's work on behalf of the Run for Women has been recognized by PRWeek.  In 2003 the publication focused on the agency's media relations efforts.

Rueckert Advertising & Public Relations and blue.0 Win PRSA "Best In Show" Honors

October 31, 2011

An integrated social media campaign conducted by Loudonville-based Rueckert Advertising & Public Relations, Inc. and partner blue.0 that helped attract the largest field to the 2011 Freihofer's Run for Women 5K earned top honors in the Public Relations Society of America's (PRSA) fourth annual "Empire Awards," a contest honoring outstanding achievement in the practice and support of public relations in the Capital Region. The event took place Thursday, Oct. 27 at The Crossings of Colonie.

Read more: Rueckert Advertising & Public Relations and blue.0 Win PRSA "Best In Show" Honors

Rueckert Appointed to Board of American Red Cross

August 4, 2011

Rueckert Advertising & Public Relations, Inc., President Dean Rueckert has been appointed to the board of directors of the American Red Cross Northeastern New York Region for a three-year term.

Read more: Rueckert Appointed to Board of American Red Cross

Rueckert Advertising & Public Relations, Inc. Names Mather Director of Marketing

March 9, 2011

Rueckert Advertising & Public Relations Inc., a 20-year-old full-service marketing communications firm, has named Linda Mather of Clifton Park director of marketing.

Read more: Rueckert Advertising & Public Relations, Inc. Names Mather Director of Marketing

Rueckert Advertising & Public Relations, Inc. Welcomes Four New Clients

January 19, 2011

Rueckert Advertising & Public Relations Inc., a 20-year-old full-service marketing communications firm, has added four new businesses to its client roster:

Read more: Rueckert Advertising & Public Relations, Inc. Welcomes Four New Clients

Rueckert Advertising & Public Relations Earns Mark of Excellence Honors From the American Marketing Association

October 7, 2010

A social media campaign created by Rueckert Advertising & Public Relations Inc. on behalf of the Freihofer's Run for Women 5K took first place in the American Marketing Association's (AMA) 16th annual Mark of Excellence Awards held Oct. 6th at the Crowne Plaza Hotel in Albany.

Read more: Rueckert Advertising & Public Relations Earns Mark of Excellence Honors From the American Marketing Association

Rueckert Advertising Earns Back-To-Back PRSA Empire Award Honors

November 23, 2009

Latest Accolade Recognizes Firm for Social Media Effort that Increased Run's 2009 Participation By 19 Percent

For the second year running, Rueckert Advertising & Public Relations' work on behalf of the Freihofer's Run for Women took first place in the Public Relations Society of America Capital Region Chapter's annual Empire Awards.

Read more: Rueckert Advertising Earns Back-To-Back PRSA Empire Award Honors