Rueckert Advertising & Public Relations in Albany, NY

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"Best in Show" Honors at 2011 PRSA Empire Awards.

OCTOBER 28, 2011
The past week has been quite a buzz for those of us involved in marketing and promoting the annual Freihofer's Run for Women road race (www.freihofersrun.com).

Last Friday, PR Week, the nation's premier publication for the public relations profession, highlighted our 2011 social media strategy, which helped organizers draw 4,816 participants, the largest field ever, to this year's all-women's 5K road race in downtown Albany.  (If you haven't read the write-up you can do so below.)

Then, at last night's Public Relations Society of America (Capital Region Chapter) Empire Awards, an annual contest honoring outstanding achievement in the practice and support of public relations in the Capital Region, Rueckert Advertising and partner blue.0 won in the Online Media division, one of the most hotly contested categories. We also earned the evening's highest distinction, "Best in Show."

"The PRWeek write-up and last night's honors validate all of the hard work that we put into this event," said Event Director George Regan. "They also speak volumes about the professionalism of the PR/marketing team we have in place.

"The sport of running is experiencing tremendous growth at present and has become a social phenomenon," he continued. "At the same time, the way people are communicating is changing by the day and social media is playing an increasingly important role. Rueckert Advertising and blue.0 understand how to effectively apply these new modes of communication within our marketing mix. As a result, the Freihofer's Run for Women continues to go from strength to strength."

Kirk Hazlett, APR, Fellow PRSA, Associate Professor of Communication, Curry College (Milton, Mass.) and National PRSA Board Director emceed the event, which was held at The Crossings of Colonie and attended by more than 100 practitioners and their families and freinds. In addition to bestowing awards in 11 categories, the chapter recognized two local individuals for special awards: Outstanding Practitioner and Outstanding Communicator.

You can see all of the Empire Award here.

 

WINNING TEAM — Rueckert Advertising & Public Relations, Inc. and partner blue.0 won in the Online Media division, one of the most hotly contested categories, at last night's fourth annual Empire Awards, sponsored by the Public Relations Society of America (Capital Region Chapter). The team also earned the evening's highest distinction, "Best in Show." Pictured with the coveted bronzes flames are (L to R): George Regan, event director, Freihofer's Run for Women; Patrick Lynskey, operations manager, Freihofer's Run for Women; and, Edward Parham, director of public relations, Rueckert Advertising & Public Relations, Inc.