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Shedding Light on New York's Accidental President
AUGUST 25, 2011
Over the past year we’ve partnered with Albany Law School on an array of interesting media relations projects. Just recently we lined up interviews about a new book written by Paul Finkelman, the President William McKinley Distinguished Professor of Law and Public Policy and Senior Fellow, Government Law Center.
Prof. Finkelman’s book, Millard Fillmore, tells the story of how a little known vice president played a major role in supporting slavery and sowing the seeds of the Civil War. Mostly self-educated with limited political experience, Fillmore ended up becoming the 13th President of the United States after President Zachary Taylor suddenly fell ill and died.
Toward that end, we sought to build upon national coverage the book had already received, including a solid review from the Wall Street Journal. We decided to target opportunities in those regions of the state in which Fillmore, the ex-congressman and comptroller of New York state, had the strongest ties, namely Western and Central New York, as well as Albany.
Right from the start, interest for interviews was extremely high. Segments were booked with National Public Radio affiliates WAMC-FM and WRVO-FM, as well as write ups coordinated with the Buffalo Daily News, Newsday, and East Aurora Bee, among others.
The professor and law school’s PR staff have been extremely happy with the results. We’re looking forward to tackling the next PR project that comes our way.
Below, Finkelman, who is a specialist in American legal history, constitutional law, and race and the law, discusses his research and the writing process with WNYT Anchor Phil Bayly on the NBC affiliate’s public affairs show, Forum 13.
