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Agency Helps Shine Spotlight On State Broadcasters
JULY 11, 2011
Late last month we provided media relations support for the New York State Broadcasters (NYSBA) annual Executive Conference, a two-day event for radio and TV professionals featuring industry presentations and a prestigious awards banquet.
To maintain a steady stream of coverage leading up to the event, we created a strategic press release schedule for statewide media and trade publications. Releases highlighted panel discussions featuring some of the most important names in American radio and television, Awards for Excellence in Broadcasting winners, Hall of Fame nominees (including Emmy-winning TV personality Regis Philbin), Broadcaster of the Year recipient (NBC News Anchor and Managing Editor Brian Williams), and Carol M. Reilly winner (veteran journalist Deborah Norville). We also created daily media advisories, as well as traveled to The Sagamore in Bolton Landing to work with media outlets and file press releases.
In a little over four weeks, Rueckert Advertising garnered more than 100 articles about the conference in many of the state's major daily newspapers, including the New York Daily News, Syracuse Post-Standard and Albany Times Union, as well as industry publications such as Broadcasting & Cable, Radio Ink, Radio World, Radio Business Report, TVNewsCheck and Broadcast Newsroom. Other key placements included conference mentions on the June 28th editions of "LIVE! With Regis and Kelly" and "Inside Edition," as well as the "Late Show with David Letterman" on July 25th.
This coverage helped raise further awareness of the trade association, which represents the interests of more than 1,000 television and radio stations in the NYS Senate and Assembly, the US Congress, and various other legislative bodies.
