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Shedding Light on New York's Accidental President
AUGUST 25, 2011
Over the past year we’ve partnered with Albany Law School on an array of interesting media relations projects. Just recently we lined up interviews about a new book written by Paul Finkelman, the President William McKinley Distinguished Professor of Law and Public Policy and Senior Fellow, Government Law Center.
Prof. Finkelman’s book, Millard Fillmore, tells the story of how a little known vice president played a major role in supporting slavery and sowing the seeds of the Civil War. Mostly self-educated with limited political experience, Fillmore ended up becoming the 13th President of the United States after President Zachary Taylor suddenly fell ill and died.
Toward that end, we sought to build upon national coverage the book had already received, including a solid review from the Wall Street Journal. We decided to target opportunities in those regions of the state in which Fillmore, the ex-congressman and comptroller of New York state, had the strongest ties, namely Western and Central New York, as well as Albany.
Right from the start, interest for interviews was extremely high. Segments were booked with National Public Radio affiliates WAMC-FM and WRVO-FM, as well as write ups coordinated with the Buffalo Daily News, Newsday, and East Aurora Bee, among others.
The professor and law school’s PR staff have been extremely happy with the results. We’re looking forward to tackling the next PR project that comes our way.
Below, Finkelman, who is a specialist in American legal history, constitutional law, and race and the law, discusses his research and the writing process with WNYT Anchor Phil Bayly on the NBC affiliate’s public affairs show, Forum 13.
Expanding Its Brand.
JULY 29, 2011
Congratulations to long-time client Capital Bank, which held a groundbreaking Thursday, July 21st for a new branch at Newbury Plaza, one of the Capital Region's newest strip malls. The bank, a division of Chemung Canal Trust Company, will relocate from 145 Wolf Road (Shoppers Park) to the new plaza (located at 65 Wolf Road, adjacent to Colonie Center) by early December. Capital Bank, will assume 2,500 of the 4,300-square-feet of available space in the upscale shopping plaza. The new site, which is being built and managed by Latham-based First Columbia, will offer Capital Bank customers a drive-through window to facilitate their banking needs.
Capital Bank currently has five branches located at: 1375 Washington Avenue, Albany, NY (also its corporate headquarters); 145 Wolf Road (Wolf Road Shoppers Park), Colonie, NY; 7 Southside Drive (The Shops at Village Plaza), Clifton Park, NY; 594 Loudon Road (Newton Plaza), Latham, NY; and 1365 New Scotland Road (Price Chopper Plaza), Slingerlands, NY.
The agency worked with marketing officials from the bank and First Columbia on the groundbreaking event.
Mad Men Commentary
JULY 21, 2011
Although social media is generating a lot of buzz these days, traditional forms of media still remain highly effective for promoting your business or organization. In the July issue of Visions, the Albany-Colonie Regional Chamber of Commerce's monthly newsletter, Rueckert Advertising & Public Relations, Inc. President Dean Rueckert comments on the most effective marketing strategies businesses should employ in today's social media-dominated world. Click here to read the article.
Agency Helps Shine Spotlight On State Broadcasters
JULY 11, 2011
Late last month we provided media relations support for the New York State Broadcasters (NYSBA) annual Executive Conference, a two-day event for radio and TV professionals featuring industry presentations and a prestigious awards banquet.
To maintain a steady stream of coverage leading up to the event, we created a strategic press release schedule for statewide media and trade publications. Releases highlighted panel discussions featuring some of the most important names in American radio and television, Awards for Excellence in Broadcasting winners, Hall of Fame nominees (including Emmy-winning TV personality Regis Philbin), Broadcaster of the Year recipient (NBC News Anchor and Managing Editor Brian Williams), and Carol M. Reilly winner (veteran journalist Deborah Norville). We also created daily media advisories, as well as traveled to The Sagamore in Bolton Landing to work with media outlets and file press releases.
In a little over four weeks, Rueckert Advertising garnered more than 100 articles about the conference in many of the state's major daily newspapers, including the New York Daily News, Syracuse Post-Standard and Albany Times Union, as well as industry publications such as Broadcasting & Cable, Radio Ink, Radio World, Radio Business Report, TVNewsCheck and Broadcast Newsroom. Other key placements included conference mentions on the June 28th editions of "LIVE! With Regis and Kelly" and "Inside Edition," as well as the "Late Show with David Letterman" on July 25th.
This coverage helped raise further awareness of the trade association, which represents the interests of more than 1,000 television and radio stations in the NYS Senate and Assembly, the US Congress, and various other legislative bodies.
Agency's Creative Work On Behalf Of HESC Recognized.
JULY 7, 2011
Rueckert Advertising & Public Relations' creative work on behalf of longtime client, the Higher Education Services Corporation — the state agency that helps New Yorkers pay for college — has been recognized in two regional marketing competitions.
On June 10th at Proctor's Theatre in Schenectady, the agency brought home a first place award for "Outstanding Television, Regional/National TV, Single Spots-Consumer Services/Institutional." Our winning team featured: Sarah Madsen, account executive; Tim Nerney, art director; Marty Bohunicky, director; and, Bob Schalit, copywriter.
Watch the spot here:
The agency was also a NORI finalist for its work on behalf of HESC in two other categories: Out of Home Campaign and Mixed Media Campaign.
Last month, we also learned that we're a finalist for the 2011 Mark of Excellence awards, sponsored by the New York Capital Region Chapter of the American Marketing Association. The prestigious awards competition recognizes highly effective marketing programs from companies within the Capital Region and is based purely upon bottom-line results. This year's awards dinner will be held Wednesday, Oct. 5, 2011 at the Crowne Plaza Hotel in downtown Albany.
View our entry, entitled "Fund Your College Dream."
The agency is no stranger to the highly competitive Mark of Excellence awards. Our social media campaign on behalf of the Freihofer's Run for Women 5K (www.freihofersrun.com) took first place in the 16th annual Mark of Excellence Awards. We also won the night's inaugural "People's Choice Award," in which the general public texted their vote for their favorite results-driven marketing campaign among the year's 10 finalists.
First 5K Accomplished! Thanks Freihofer’s Run for Women.
JUNE 10, 2011
By Linda Mather, Director of Marketing
I did it! I ran my first 5K and loved every minute of it (well, maybe not every minute). The Freihofer’s Training Challenge prepared me for the event, and I was ready. My goal was to finish within 40 minutes and I came in at 38:59. I know my time isn’t impressive to most, but this was such an accomplishment for me. As I’ve mentioned before, I was never a runner and never understood why anyone would want to run. Now I know why.
This wasn’t only a training/accomplishing experience for me, but also a bonding experience. I trained with my BFF Cherie, who was with me every step of the way and we finished the race together. I also trained with my 8-year old daughter, who is a much better runner than me, and encouraged me throughout our run. The trainers at the Training Challenge, Kristen and Patrick, were exceptional and extremely supportive. At times, they practically dragged me by my hair to finish the training runs, but they made me do it and I really appreciate it. My co-workers were always asking how I was doing and encouraging me. And I can’t forget all of my friends and family who were on my side.
So thanks for supporting me. It means a lot. I’ll be back next year to do better. Wonder what my goal will be next year. Is completing it in 30 minutes too aggressive?
Cherie and I after the race. The bonus - a box of free Freihofer's cookies!
Teasing Timbersports.
MAY 5, 2011
As part of its ongoing PR support of SUNY Cobleskill's 2011 centennial celebrations, Rueckert Advertising & Public Relations helped shine the spotlight on the college's recent hosting of the STIHL TIMBERSPORTS Series (http://www.stihltimbersports.us/), the nation's premier lumberjack competition, held at the Cobleskill Fairgrounds.
Leading up to the two-day event, the agency secured print and electronic interviews featuring the SUNY Cobleskill Woodsmen's Club gearing up for the Northeast Collegiate Challenge against Colby College, Dartmouth College, SUNY-ESF, SUNY ESF Ranger School, Finger Lakes Community College, Nova Scotia Agricultural College, Paul Smith's College, Unity College, University of Connecticut, University of Maine-Orono, University of New Hampshire and the University of Vermont.
Students battled in four disciplines, the single buck, standing block chop, stock saw and underhand chop, with ESPNU and ESPN2 cameras onsite to capture all the action. Winners advanced to the STIHL TIMBERSPORTS Collegiate Championship at the Oregon State Fair Aug. 26-28.
Besides the fiercely competitive collegiate competition, the event also pitted 10 of the region's best professional lumberjacks in a six-discipline, wood-chopping competition, featuring the hot saw, single buck, springboard chop, standing block chop, stock saw and underhand chop. The top four competitors advanced to contend for the national title.
View some of our coverage here: Times Union and Schenectady Today.
SUNY Cobleskill Woodsmen's Club gear up for the April 29th and 30th STIHL TIMBERSPORTS Series at the Cobleskill Fairgrounds.
Ten of the region's best professional lumberjacks also traveled to Cobleskill to participate in a six-discipline, wood-chopping competition. Winners advanced to the STIHL TIMBERSPORTS Collegiate Championship at the Oregon State Fair Aug. 26-28.
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