Sun Powers "The Cloud" At New Latham Datacenter

APRIL 19, 2012
Client TurnKey Internet unveiled its new 12,000-square-foot headquarters — housed in a former a U.S. Post Office — at a grand opening celebration yesterday.

Datacenters are typically massive energy hogs, but the New York Tech Valley company has taken a proactive energy conservation role by purchasing and operating its own state-of-the-art facility featuring an array of technologies that ensure an environmentally friendly approach to web- and cloud-hosting services. Rooftop solar panels provide up to 75 percent of the company's total energy needs, while the state-of-the-art pods use 33 percent less energy to "spot cool" specific heat zones throughout the datacenter.

Check out some of the coverage we helped generate:
Time Union
Web Host Industry Review
ZDNet
Great Responder
My Best Web Hosting

Adam Wills, CEO at Latham-based TurnKey Internet, stands in a cold containment "pod" at his company's new 12,000-square-foot headquarters, a former a U.S. Post Office. The state-of-the-art pods use 33 percent less energy to “spot cool” specific heat zones throughout the datacenter. Rooftop solar panels provide up to 75 percent of the company’s total energy needs.

Local officials gather to celebrate the grand opening of Latham-based TurnKey Internet's 12,000-square-foot headquarters in Latham. Housed in a former U.S. Post Office building, the company obtains up to 75 percent of its energy needs from rooftop solar panels. State-of-the-art cold containment "pods" use 33 percent less energy to “spot cool” specific heat zones throughout the datacenter. 

 

Thanks for Putting Your Trust in Us!

MARCH 19, 2011
In the annual list of communications firms released by The Business Review late last week, Rueckert Advertising & Public Relations posted another stellar year, ranking 5th in terms of total overall billings. We also led all Capital Region marketing firms in terms of media buying and posted a respectable 8th place showing for public relations out of the 15 companies that reported their billings.

Although rankings (and awards) are wonderful "feathers in the cap," it all means nothing without you, our valued clients. Thank you for putting your trust in us to deliver meaningful results on your behalf!

Targeting Women for Healthier Families.

FEBRUARY 28, 2012
In this day and age, women are the "go-to" person in most families in terms of work and running a household. Research has shown that women also make the majority of healthcare decisions not only for themselves, but also for their entire family.

Rueckert Advertising recently partnered with St. Mary's Healthcare in Amsterdam on a women's health initiative designed to position the hospital as a caring place for women (and their families) at all stages of their lives.

"It was clear from our first meeting that they truly care about their community's health," said Rueckert Advertising Marketing Director Linda Mather. "We wanted to show how much they care for their patients."

"Our "Healthy women. Healthy families" campaign focused on women being able to count on St. Mary's for personal and compassionate care," said Director of Marketing Linda Mather. "We emphasized that with St. Mary's high-quality services, women can feel comfortable. Our campaign title said it all — "A Lot of People Count On You. You Can Count On Us To Keep You Healthy."

The year-round, image campaign includes print (image, service-line, and educational advertising), outdoor, and display graphics.

On Display

JANUARY 25, 2012
Rueckert Advertising recently assisted Albany Law School, the oldest law school in New York and the oldest independent law school in the nation, with a large permanent display marking the 100th anniversary of Justice Robert Jackson's graduation. Jackson '12 served as U.S. Supreme Court Justice from 1941 and was the chief prosecutor for the U.S. in the Nuremberg Trials, which tried the Nazi Party leaders after World War II. The new exhibit hangs proudly in the campus' 1928 building.

 

Hospitals Give New Life To Ad Budgets

DECEMBER 21, 2011
Dean Rueckert, president of Rueckert Advertising and Public Relations, recently provided comment for a 12/22 article in The Business Review regarding the increase in advertising spending by area hospitals seeking to gain market share and margins in a time of shrinking reimbursement, declining admissions and health care consumerism. Read the piece here.
 

The Answer Is Blowing in the Wind.

DECEMBER 14, 2011
Imagine an America where at least half of our electricity comes from renewable sources such as wind, solar, wave, and geothermal. It may sound impossible, but it's not. Other countries, especially in Europe, are already on track to get there. Germany has set a goal of 45 percent renewable energy by 2030 and Denmark is hoping to be completely fossil-fuel free by then.

In New York, wind energy remains an important component of the state's clean, renewable energy initiative and is helping to meet the Renewable Portfolio Standard of 25% of energy produced from renewable sources by the year 2013. As of this fall, 16 wind energy projects are operating with a rated capacity of about 1,339.2 MW in Steuben, Erie, Clinton, Franklin, Herkimer, Lewis, Madison, and Wyoming counties, producing enough electricity to power 480,000 homes, while also reducing greenhouse gas emissions by as much as 1,500,000 tons. According to the New York State Energy Research and Development Authority, New York's wind resource has the potential to triple in size to more than 5,000 megawatts (MW) of clean energy.

Although New York is fortunate to have many high quality wind resources, insufficient transmission is preventing lower-cost power generated in predominantly rural locations from reaching high-demand markets such as New York City and Long Island. Consequently, the fastest growing sector of New York's wind power business is now community-scale wind. These projects, which range in size from one to more than a dozen turbines, can help offset electric purchases at schools, municipalities or electric cooperatives. Community-scale wind is becoming increasingly attractive because it doesn't require new high-voltage power lines. Instead, such projects connect to the existing systems that serve the surrounding community, producing energy that is home-grown and home-consumed. Community-scale wind projects also provide substantial benefits to host communities. For instance, a 20MW wind project would provide more than $160,000 in additional revenues to the town, city and schools. Such a project would also employ approximately 100 people and purchase up to $10 million in materials and labor from the region during construction.

Rueckert Advertising recently started working with Seattle-based Ridgeline Energy to raise awareness of community-scale wind projects in New York, as well as encourage the state to continue supporting the wind industry. Our PR duties include coordinating radio and TV public affairs interviews, lining up public presentations, pitching opinion pieces in regional newspapers and crafting press releases for the company, which is developing community-scale projects in nearby Herkimer, as well as Delaware, Otsego and Steuben counties.

Below, Patrick Doyle (center), vice president and chief of development at Ridgeline Energy and Tim Ahrens (left), project manager, discuss community-scale wind with Joe Condon, host of ION Network's The Subject Matters. The show airs in Albany, Syracuse and Buffalo.  Click here to watch the segment: http://youtu.be/z6HSuyRzN3Q

 
 

"Best in Show" Honors at 2011 PRSA Empire Awards.

OCTOBER 28, 2011
The past week has been quite a buzz for those of us involved in marketing and promoting the annual Freihofer's Run for Women road race (www.freihofersrun.com).

Last Friday, PR Week, the nation's premier publication for the public relations profession, highlighted our 2011 social media strategy, which helped organizers draw 4,816 participants, the largest field ever, to this year's all-women's 5K road race in downtown Albany.  (If you haven't read the write-up you can do so below.)

Then, at last night's Public Relations Society of America (Capital Region Chapter) Empire Awards, an annual contest honoring outstanding achievement in the practice and support of public relations in the Capital Region, Rueckert Advertising and partner blue.0 won in the Online Media division, one of the most hotly contested categories. We also earned the evening's highest distinction, "Best in Show."

"The PRWeek write-up and last night's honors validate all of the hard work that we put into this event," said Event Director George Regan. "They also speak volumes about the professionalism of the PR/marketing team we have in place.

"The sport of running is experiencing tremendous growth at present and has become a social phenomenon," he continued. "At the same time, the way people are communicating is changing by the day and social media is playing an increasingly important role. Rueckert Advertising and blue.0 understand how to effectively apply these new modes of communication within our marketing mix. As a result, the Freihofer's Run for Women continues to go from strength to strength."

Kirk Hazlett, APR, Fellow PRSA, Associate Professor of Communication, Curry College (Milton, Mass.) and National PRSA Board Director emceed the event, which was held at The Crossings of Colonie and attended by more than 100 practitioners and their families and freinds. In addition to bestowing awards in 11 categories, the chapter recognized two local individuals for special awards: Outstanding Practitioner and Outstanding Communicator.

You can see all of the Empire Award here.

 

WINNING TEAM — Rueckert Advertising & Public Relations, Inc. and partner blue.0 won in the Online Media division, one of the most hotly contested categories, at last night's fourth annual Empire Awards, sponsored by the Public Relations Society of America (Capital Region Chapter). The team also earned the evening's highest distinction, "Best in Show." Pictured with the coveted bronzes flames are (L to R): George Regan, event director, Freihofer's Run for Women; Patrick Lynskey, operations manager, Freihofer's Run for Women; and, Edward Parham, director of public relations, Rueckert Advertising & Public Relations, Inc.